As all small business owners know, if you want to compete in today’s market, you must be online. However, there is a huge difference between just being online and establishing an online presence – just being there won’t build your brand or garner you those coveted leads that are required for taking your business to the next level.
In order to build a true presence, you must establish goals, create a roadmap, spend time building your various pages, channels, and boards, and then tie them all together into a cohesive story that is shared with the world via your website.
And just simply having all the elements in place isn’t the final step….nope, to be truly successful you must nurture your online empire daily; interacting in two-way conversations, strengthening and building relationships with current and prospective customers.
What…did you think it would be an easy task?
Not only does it require a great deal of time for planning, but a lot of effort must also be given to performance reporting. How do you know what you’re doing is effective? Are you reaching the right consumers for your brand? Are you seeing a return on your efforts? Without continual monitoring of your social media effort, you won’t be able to make the necessary adjustments to improve the performance or be able to say, without reservation, that your efforts are successful.
The daily effort that must go into feeding your digital machine is incredibly time-consuming, which, quite frankly, is reason number one you should consider outsourcing your social media management. Just think of all the time you could be spending connecting with consumers in person, improving your relationships with current clients and securing new clients that you would have to sacrifice in order to have a successful online presence.
Additionally, a true marketing professional understands the ins and outs of the various platforms, like as YouTube, Facebook, Twitter and Pinterest, and knows how to craft your message to perform at an optimal level on each of them. They also stay abreast of the latest trends and services or systems changes, so they’ll always know how best to create your content and messaging to perform on Google or garner the most media attention through search engine optimization.
But what about cost? Glad you asked! Typically the money you budget for online marketing is more than made up for the growth those drive to your bottom line in the form of new leads and customer retention.
While you could always handle the basics of an online marketing or social media plan for your business, wouldn’t your time be better served to nurture your current and potential client base?