Digital Marketing, LinkedIn, Social Media

5 Tips for Engaging Your Audience on LinkedIn

LinkedIn is an amazing platform for spreading your messaging and sourcing prospects.  However, many small business owners are intimidated by the platform and think that it’s only beneficial for medium to large size businesses.

If you’re a B2B business, regardless of your size or geographic location, LinkedIn could provide a huge boost to your sales pipeline!  Here are five tips to help you achieve success on LinkedIn:

#1) Post Frequently

The top thing to do to keep connected to your audience on LinkedIn is to post blogs and articles rather frequently.  This can include content you’ve created as well as content you find interesting that you’ve curated from others.  There are lots of sites and apps you can use to help you find great content to curate. As long as it’s information that positions you as a thought leader and that you’ll audience will find interesting, it’s the kind of content you want to post and comment on daily.

It would be a good idea to set up a posting schedule to alert you of upcoming posts and ensure that you never miss any…your followers will appreciate it in the future!

 

#2) Create Mixed Content

People can get bored reading the same things over and over again, so spice it up sometimes!  Maybe you love doing arty things, you should challenge yourself and make a day where you try something crazy then post the video! Never made a cake before? Well grab a recipe online and try your hand at it!

Even though it’s online, it’s still all about building relationships.  Add a splash of your personality into what you’re writing; this way your audience will start to develop a personal connection with you as well as discovering that you know your stuff!

 

#3) Read Your Comments

Comments are important, so pay attention to what your audience is saying to the content you are posting.  Sure, some may be silly and have nothing to do with your business, but your fans (a.k.a. target audience) are down there in that deep dark abyss trying to reach out to you and form a connection.  Dive deep into it and engage with them!  You will discover that it’s worth it all to keep your fans happy.

Plus, through these online comments and responses, you’ll surely discover a little more about what they are interested in, which could lead to new products or service development down the road.

 

#4) Keep Improving

Continual improvement is a goal most of us have in our personal lives, but it’s also important for us to maintain the same goal in our professional life, for both yourself and your business.  To keep yourself in check, it’s important to keep track of where your weak points are just as much as your strong points. 

Check in on your LinkedIn account at least three times a week, if not daily, to make sure everything is in order and to see what your audience is saying and responding to.  It might be a good idea to keep a notebook to help you keep track of what your audience likes. But don’t limit yourself to those, feel free to throw out some of those awesome ideas you have, you never know what will hit!

 

#5-Make Yourself Rememberable

With all the noise online, you want to make an impression and stand out from the others.  Discover what it is that makes you, your services and company different from everyone else.  Create a story around it and spread the word! 

It’s important to make yourself known for something specific so that your audience can tell others about and remember who you are. Make a trademark for yourself and an attitude to go with your product.

Not sure where to start with your story?  Contact Mommy Media Group and let us help you craft a story that will tell the entire world what it is that makes your company the one they want to do business with in the future.

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