Content Development, Digital Marketing, Search Engine Optimization

3 Web Traffic Conversion Techniques

Having a small business used to mean that you had a small target audience.  It was easy to put up a sign, buy a radio spot, lease a billboard or post flyers to get your business noticed.

However, in today’s global marketplace, your target audience is virtually limitless.  As such, the trick to marketing online has more to do with getting your message out there to as many people as possible (expanding your reach) and turning potential customers who visit your website into paying customers (converting your web traffic).

Here are three techniques you can deploy immediately to help convert your website traffic into paying customers.

Create Engage and Sharable SEO Rich Content

First things first, you want all your content and all pages on your website to be search engine optimized (SEO).  This means that you use words on your website that your audience searches for (keywords), tag your images with searchable keywords words and phrases, and incorporate keywords into your blogs and social posts.  This will make your website perform better in search rankings and increase your possibility of being found by your target audience.

Secondly, create and post fresh content consistently. Whether it’s once a day or once a week, get new content on your website consistently.  This will impact your search rankings and give your target audience a reason to keep coming back.

As an added bonus, if you create content that is valuable, then users will be more likely to give you their information in return.  For example, if you offer a discount or coupon, prompt the user to provide you with their name and/or email address before they are able to access the promo.  This will give you an opportunity to capture information for your sales and marketing lists and give your prospect something to redeem online or in person at your business.

Finally, you want the content you create to be entertaining and engaging.  The more engaging it is, the likely the chances are that your audience will share it with others.


Reporting and Metrics are Keys to Success

Reporting and metrics are critical because it will tell you most of what you need to know to create a successful online digital and social marketing strategy.

If you use Google Analytics, you will learn a variety of items about your audience such as:

  • the geographics and demographics of your audience
  • where they spend the most time on your website
  • what content or promotional offers get shared most often
  • how long they spend on your website per session and how many are repeat views/traffic

When you know what websites or regions of the globe your users are coming from, you can then create an ad strategy that targets those areas.  You’ll also be able to beef up content on pages where users hang out and add promotional offers on pages where they leave (in an effort to keep them engaged).

Knowing your metrics and reporting facts will allow you to create a strategy that performs optimally and will allow you to see quickly if you are doing better than you did the week or month before or if you need to break out the drawing board and revisit your marketing plans.

Ask Your Audience

As they are who you designed your website and products for, why not ask your website visitors what they think about your products, services, and website?  They will know, better than anyone, if your messaging is making a connection if your offers are what entice them to spend more with you, and if you have the right service and product offerings.

Any feedback they provide, be it positive or negative, is healthy and should definitely be taken into consideration for future marketing and product activities.  Add a quick survey to your website asking about possible products or services, or create a quick poll on your social channels asking your audience to rate your website, products or services. 

Not only will this provide you with invaluable information, it will also signal to your audience that you care about them and want to include them.  This type of activities is known to build brand loyalty and fosters long-term customer relationships.

Digital Marketing, Instagram

7 Tips for Using Instagram for Business

So many small businesses miss out on the opportunity of Instagram due to either their lack of understanding how the platform works or how to find and grow their audience. When it comes to uploading images to Instagram, the two main avenues are either via the app on your phone or via a social media management portal like Sprout Social or Hootsuite (note: unless you’re using one of the social media management portals, you cannot load images to Instagram via a laptop or desktop).

Let’s explore seven tips you can use immediately to grow your followers on Instagram and increase your sales leads.


Show Off Your Product Creatively on Instagram

Pictures and creativity are the main focus of this social platform, so you’ll want to get creative when you’re introducing your products to your audience.  The more creative your images, the more engagement you’ll receive.

To make yourself stand out, don’t just simply snap a photo of your product or someone using your services.  You’ll want the photo to stand out so if you’re a coffee shop, for example, have someone holding a cup of coffee about to drink it while sitting in your shop.  You can then use photo enhancing tools or apps, such as Canva, to add filter or captions to give your image that professional and fun final touch.  Instagram also gives you tons of filters to play with as well during the upload process.


Spend Time on Your Instagram Profile

Having an informational, entertaining and eye-catching profile will also be crucial in bringing in followers.

You’ll want your profile to be filled with a unique story, top of the line photo quality, and hashtags and links (both of which will help potential new followers and leads find you).  Spend 10-15 minutes looking at the profiles of your competitors to see what they are doing and use this as a launching point for your profile.


Grow Your Audience on Instagram Through Following

Consistent posting is important on Instagram, but so is the process of following and unfollowing users. 

You’ll want to perform a search based on hashtags or keywords to find your audience.  Another great place to find them is to check out who is following your competitors.  Posting daily keeps your account active and ensure your audience has a reason to engage with you. Make sure you like other posts too — this shows you’re active and that you’re not just about promoting yourself.

Daily posting, following, and liking of other’s posts shows your audience that you care about them and they may show off your company to their friends and family to spread more info about your business. 


Developing Anticipation and Awesome Offers on Instagram

Posting offers is a great way to get more followers for your Instagram account. And to keep things interesting, consider posting teaser images and news about upcoming projects and products.  You could create a daily countdown until the release of a big product, post a puzzle for your audience to solve in order to figure out something about an upcoming project, or perhaps post a collage of random photos that when put all together will make an image of your soon to be launched product.

Have fun, build excitement and anticipation and now only will your followers engage, they will be more likely to share with others, thereby expanding your reach and potential audience.


Review and Adjust Your Instagram Strategy

Twice a month, carve out some time to take a step back and review your Instagram’s successes and losses. Look at how many likes certain posts received and organized which is the most popular to the least popular. From that point, make a comparison between the most popular and the least and take notes on what’s different.

Once you know what your audience is responding to, you can adjust your strategy for the next few weeks of Instagram posts.

Instagram Loves Hashtags

Using hashtags on Instagram is critical when it comes to getting found and growing your audience.  Hashtags will expand your reach and get your message/posts seen by more prospects.

To find hashtags to use, check out your competitors to see what they are using.  You can also do searches to see what some of the most popular hashtags are for your industry.


Collaborate and Share on Instagram

Small businesses should stick together to help boost each other up. Joining up with others and developing products, promotions or simply cross-promoting together will get their followers and your followers see the potential of each of your businesses and grow both of your audiences.  

Digital Marketing, LinkedIn, Social Media

5 Tips for Engaging Your Audience on LinkedIn

LinkedIn is an amazing platform for spreading your messaging and sourcing prospects.  However, many small business owners are intimidated by the platform and think that it’s only beneficial for medium to large size businesses.

If you’re a B2B business, regardless of your size or geographic location, LinkedIn could provide a huge boost to your sales pipeline!  Here are five tips to help you achieve success on LinkedIn:

#1) Post Frequently

The top thing to do to keep connected to your audience on LinkedIn is to post blogs and articles rather frequently.  This can include content you’ve created as well as content you find interesting that you’ve curated from others.  There are lots of sites and apps you can use to help you find great content to curate. As long as it’s information that positions you as a thought leader and that you’ll audience will find interesting, it’s the kind of content you want to post and comment on daily.

It would be a good idea to set up a posting schedule to alert you of upcoming posts and ensure that you never miss any…your followers will appreciate it in the future!


#2) Create Mixed Content

People can get bored reading the same things over and over again, so spice it up sometimes!  Maybe you love doing arty things, you should challenge yourself and make a day where you try something crazy then post the video! Never made a cake before? Well grab a recipe online and try your hand at it!

Even though it’s online, it’s still all about building relationships.  Add a splash of your personality into what you’re writing; this way your audience will start to develop a personal connection with you as well as discovering that you know your stuff!


#3) Read Your Comments

Comments are important, so pay attention to what your audience is saying to the content you are posting.  Sure, some may be silly and have nothing to do with your business, but your fans (a.k.a. target audience) are down there in that deep dark abyss trying to reach out to you and form a connection.  Dive deep into it and engage with them!  You will discover that it’s worth it all to keep your fans happy.

Plus, through these online comments and responses, you’ll surely discover a little more about what they are interested in, which could lead to new products or service development down the road.


#4) Keep Improving

Continual improvement is a goal most of us have in our personal lives, but it’s also important for us to maintain the same goal in our professional life, for both yourself and your business.  To keep yourself in check, it’s important to keep track of where your weak points are just as much as your strong points. 

Check in on your LinkedIn account at least three times a week, if not daily, to make sure everything is in order and to see what your audience is saying and responding to.  It might be a good idea to keep a notebook to help you keep track of what your audience likes. But don’t limit yourself to those, feel free to throw out some of those awesome ideas you have, you never know what will hit!


#5-Make Yourself Rememberable

With all the noise online, you want to make an impression and stand out from the others.  Discover what it is that makes you, your services and company different from everyone else.  Create a story around it and spread the word! 

It’s important to make yourself known for something specific so that your audience can tell others about and remember who you are. Make a trademark for yourself and an attitude to go with your product.

Not sure where to start with your story?  Contact Mommy Media Group and let us help you craft a story that will tell the entire world what it is that makes your company the one they want to do business with in the future.

Social Media
Social Media

Get Time Back Into Your Day: Outsource Your Social Media Management

As all small business owners know, if you want to compete in today’s market, you must be online.  However, there is a huge difference between just being online and establishing an online presence – just being there won’t build your brand or garner you those coveted leads that are required for taking your business to the next level.

In order to build a true presence, you must establish goals, create a roadmap, spend time building your various pages, channels, and boards, and then tie them all together into a cohesive story that is shared with the world via your website.

And just simply having all the elements in place isn’t the final step….nope, to be truly successful you must nurture your online empire daily; interacting in two-way conversations, strengthening and building relationships with current and prospective customers.

What…did you think it would be an easy task?

Not only does it require a great deal of time for planning, but a lot of effort must also be given to performance reporting.  How do you know what you’re doing is effective?  Are you reaching the right consumers for your brand?  Are you seeing a return on your efforts?  Without continual monitoring of your social media effort, you won’t be able to make the necessary adjustments to improve the performance or be able to say, without reservation, that your efforts are successful.

The daily effort that must go into feeding your digital machine is incredibly time-consuming, which, quite frankly, is reason number one you should consider outsourcing your social media management.  Just think of all the time you could be spending connecting with consumers in person, improving your relationships with current clients and securing new clients that you would have to sacrifice in order to have a successful online presence.

Additionally, a true marketing professional understands the ins and outs of the various platforms, like as YouTube, Facebook, Twitter and Pinterest, and knows how to craft your message to perform at an optimal level on each of them.  They also stay abreast of the latest trends and services or systems changes, so they’ll always know how best to create your content and messaging to perform on Google or garner the most media attention through search engine optimization.

But what about cost?  Glad you asked!  Typically the money you budget for online marketing is more than made up for the growth those drive to your bottom line in the form of new leads and customer retention.

While you could always handle the basics of an online marketing or social media plan for your business, wouldn’t your time be better served to nurture your current and potential client base?

Contact Mommy Media Group and let us give you time back in your day.