SEO Marketing
Digital Marketing, Premier Detroit SEO, Search Engine Optimization, SEO

4 Actionable Tips for SEO Performance

Have you noticed that your search traffic and user engagement numbers have tapered off a bit recently?  Don’t panic — SEO issues happen to all of us from time to time.  We’ve even been there ourselves!

It’s time to take action to get your SEO back in top form and your KPIs (key performance indicators) going back in the right direction once again.  Here are four action steps you can take to push your numbers back up.

SEO Tip #1: Keywords are a Must

The start of any online marketing effort should be keywords. The reason keywords are important is that they are how your target audience will find the service or product you offer.

SEO keywordsWhen trying to determine if you have the right words to focus on, make sure you can say ‘yes’ to the following questions:

    • Are the people searching for this keyword going to want to buy what you’re selling?
    • Is there a clear way to convert traffic from this keyword into leads?
    • Is there enough search volume to make targeting this keyword worthwhile from a business perspective?

Once you’ve used Google Keyword Planner, SEM Rush, checked out what the competition is using, or used another source to identify the best keywords for your service or product, it’s time to put those keywords to work for you!  Follow these best practice steps:

    • Tag and optimize your strongest keywords in blog posts
    • Use hashtags in social media that support your keyword strategy
    • Ensure that each page of your website is targeting ‘one’ of your keywords

SEO Tip #2: Linking Building for Better SEO

Now that you know your keywords, it’s time to focus on link building.  While link building is a bit of an art form, there is still a great deal a small business or start-up can handle for themselves.

Here are a few actionable steps you can take to creating a link building strategy:

    • Fix all broken backlinks 
    • Build a backlink army from other websites your target audience hangs out at
    • While ‘do follow’ links are always better, it’s okay to accept a few ‘no follow’ links while you’re building your SEO rankings
    •  Create links that don’t all have your keywords included (I know, sounds counter-intuitive, but trust us, it will help your SEO rankings in the long run)
    • Add internal links to pages within your website that support the page or blog content

SEO Tip #3: Make Content Work for You

Content is still The King when it comes to SEO rankings.  While quality far outweighs quantity, you still have to put forth the effort to create new content on a consistent basis.

SEO ContentReady to make The King work for you?  Incorporate these elements into your content strategy:

    • Repurpose old content that performed well — take a super popular blog and turn it into an infographic or a video
    • Incorporate your keyword into your catchy blog title and H2 and H3 section tags
    • Make your content super easy to scroll and read
    • Incorporate links to definitions or supporting reports within your blog posts
    • If you’re using a WordPress website, we recommend adding Yoast SEO plugin to your arsenal — it’s free an can really help to drive your overall SEO performance
    • Tag all images you use on your website and in blog postings with your keywords
    • Respond to blog comments and incorporate the appropriate keywords and hashtags in your responses
    • Post content on a consistent schedule…believe it or not, frequency has an impact

 

SEO Tip #4: Outsource SEO Marketing

SEO OutsourcingThere is a lot that goes into creating a successful SEO strategy.  While we gave you three tips that will surely help to get your SEO moving in the right direction, it takes a lot of dedicated effort to really outshine your competition.

If you’re small business or start-up, research outsourcing options.  A great SEO agency will offer a team of SEO experts who can work on your campaigns while you’re free to run your business.

Plus, when you hire the right agency, you’ll discover they’ll become part of your team and will do whatever it takes to get you the rankings your business needs to be successful!

Need a little SEO to take your company to the next level?  Contact Mommy Media Group and let us help raise your brand online!

 

SEO
Digital Marketing, Search Engine Optimization

SEO Strategies for Your Small Business

Creating a website and business pages on social platforms such as Facebook and Twitter are basic requirements for owning a business in today’s world.  However, just having these isn’t enough to make an impact.  To maximize these tools and increase your chances of being found in local searches online, you need to enhance them through SEO (search engine optimization).

SEO is an ongoing process and not something you do once and simply forget about.  It’s also important to acknowledge that first-page ranking results aren’t something that will occur overnight — it takes weeks, sometimes months depending on the market and industry, to achieve.

To help get you started along your SEO journey, here are four fundamentals that we think every small business should include in their SEO strategy.

Titles and Meta Tags

Titles and meta tags are what search engines use and display to users during search results.  They are quick, bite-sized pieces of content that let potential customers know what your website or content is about.  Each page of your website will incorporate these elements.

If you are using a platform like WordPress or GoDaddy, there is typically a place in your web page creation template that will allow you to enter this information.  Here are few things to keep in mind when you are creating these elements:

  • Your title length should be between 50 and 60 characters
  • Your meta description length should be between 160 and 200 characters
  • You want to incorporate key search terms that relate to your page topic and that a user will recognize when they are scanning search results

As you’re creating your titles and meta tags for your web pages, keep in mind that consumers skim search results, so you want to make your information concise, easily readable, and digestible in order to grab their attention.

Be Socially Active Daily

One of the least available commodities a small business owner or entrepreneur has available is time; however, when it comes to creating a strong online presence, you need to carve out a little bit of uninterrupted time each day to achieve success.

Even if it’s just 30 minutes a day, spend time creating content and engaging with your online followers.  Here are a few ideas of things you can post about each day:

  • Photos of daily life at your business (this creates a more personal relationship with your followers)
  • Posts about what’s going on in your local community (events or good news)
  • Share local or industry related content
  • Share a funny meme
  • Post about upcoming events or promotions
  • Create a post thanking your customers for their loyalty and support
  • Create a survey about your business or a local event
  • Like or respond to what your followers are saying about your posts

When you engage daily, search engines will reward you and will include your activity in their search ranking algorithms.  Basically, the more active you are, the higher you’ll appear in search results and the more likely you’ll be to be found by potential new customers.

Create Local Content

One of the most honest mistakes businesses make online is to create content that only talks about themselves.  While you want to convey a sense of who your business is what you’re all about, you also want to show that you’re a part of your local community and you care about others.  Additionally, showing interest in your local community is one of the best ways to gain exposure, build relationships with your audience (current and future customers), and show a different side of your business.

See something amazing or worthwhile happen when you were out and about this past weekend?  Then write about it!  It shows you’re personal side and it also lets your customers know that you truly are a part of the community and that you’re out there engaging with them.

Whether it is a post or content you create or it’s a post or article you simply share to your page, make an effort to promote local activities, events, and good news in your daily social postings.

Reviews and Online Directories

This is an easy win and one that many businesses simply overlook — online reviews and directories.  There are so many online directories already out there, so take advantage of them.  Getting your business listed on these platforms will yield huge rewards in your local search rankings.  Here are a few to check out:

  • Yelp
  • YP.com
  • Angie’s List
  • CitySearch
  • Yext
  • SuperPages

All of these directories include reviews, so make sure you ask your customers to leave feedback for you.  Not only will it impact your rankings, it will also lend a sense of credibility to your business to potential new customers who are doing research online.

Finally, claim your business on Google My Business.  The verification process is a simple one and, like seeing reviews from other customers, it will legitimize your business with future customers.

Do you still have questions about the right way to position your business online or how to maximize your SEO strategy?  Then drop us a line and we’ll coach you through everything you need to know about search engine optimization and online digital marketing for your small business.

Improve Website Traffic
Content Development, Digital Marketing, Search Engine Optimization

3 Web Traffic Conversion Techniques

Having a small business used to mean that you had a small target audience.  It was easy to put up a sign, buy a radio spot, lease a billboard or post flyers to get your business noticed.

However, in today’s global marketplace, your target audience is virtually limitless.  As such, the trick to marketing online has more to do with getting your message out there to as many people as possible (expanding your reach) and turning potential customers who visit your website into paying customers (converting your web traffic).

Here are three techniques you can deploy immediately to help convert your website traffic into paying customers.

Create Engage and Sharable SEO Rich Content

First things first, you want all your content and all pages on your website to be search engine optimized (SEO).  This means that you use words on your website that your audience searches for (keywords), tag your images with searchable keywords words and phrases, and incorporate keywords into your blogs and social posts.  This will make your website perform better in search rankings and increase your possibility of being found by your target audience.

Secondly, create and post fresh content consistently. Whether it’s once a day or once a week, get new content on your website consistently.  This will impact your search rankings and give your target audience a reason to keep coming back.

As an added bonus, if you create content that is valuable, then users will be more likely to give you their information in return.  For example, if you offer a discount or coupon, prompt the user to provide you with their name and/or email address before they are able to access the promo.  This will give you an opportunity to capture information for your sales and marketing lists and give your prospect something to redeem online or in person at your business.

Finally, you want the content you create to be entertaining and engaging.  The more engaging it is, the likely the chances are that your audience will share it with others.

 

Reporting and Metrics are Keys to Success

Reporting and metrics are critical because it will tell you most of what you need to know to create a successful online digital and social marketing strategy.

If you use Google Analytics, you will learn a variety of items about your audience such as:

  • the geographics and demographics of your audience
  • where they spend the most time on your website
  • what content or promotional offers get shared most often
  • how long they spend on your website per session and how many are repeat views/traffic

When you know what websites or regions of the globe your users are coming from, you can then create an ad strategy that targets those areas.  You’ll also be able to beef up content on pages where users hang out and add promotional offers on pages where they leave (in an effort to keep them engaged).

Knowing your metrics and reporting facts will allow you to create a strategy that performs optimally and will allow you to see quickly if you are doing better than you did the week or month before or if you need to break out the drawing board and revisit your marketing plans.

Ask Your Audience

As they are who you designed your website and products for, why not ask your website visitors what they think about your products, services, and website?  They will know, better than anyone, if your messaging is making a connection if your offers are what entice them to spend more with you, and if you have the right service and product offerings.

Any feedback they provide, be it positive or negative, is healthy and should definitely be taken into consideration for future marketing and product activities.  Add a quick survey to your website asking about possible products or services, or create a quick poll on your social channels asking your audience to rate your website, products or services. 

Not only will this provide you with invaluable information, it will also signal to your audience that you care about them and want to include them.  This type of activities is known to build brand loyalty and fosters long-term customer relationships.