social media agency
Digital Marketing, Social Media

Top 5 Social Media Sites for Artists

By now I’m sure you’re very aware that social media marketing is a must for any artist.  What you might not know though is that:

  • Certain social media platforms are better than others for creatives
  • And, you shouldn’t have the same social media strategy and frame of mind for your professional profiles as you do for your personal profiles (keep your creative personality separate from your personal online personality)

To help get you started, here are a few details and tips for the top five social sites we think are best for creatives of all styles and backgrounds.

# 1- Instagram

Many people use Instagram every day to show their artwork too, well, everyone! It may seem crazy at first, seeing as everyone on Instagram has many different styles of art, but rest assured that you’ll get used to the flow of things on this site very soon.

When you post your art on Instagram, a ton of people probably won’t flock to it right away but not to worry!  With certain hashtags like #TrendyTuesday, #FearlessFriday, and many more, you can launch your images straight into trending hashtags lists where more people will see your work!

Another helpful tip is to follow some people and make awesome friends with unique personalities! Follow galleries, other artists, boutiques and art districts, and even artist managers and reps.  Collab with people and spread your art through this awesome website!  Oh and don’t forget to always like your posts from your personal Instagram page too (that way the people who you know personally will be introduced to your artwork…as will the people they follow).

 

#2- Tumblr

Tumblr is a fantastic site well known for sharing amazing pieces of art!  You’ll discover that so people on here are friendly and like to help each other out.  Bonus…if you’re looking for pointers on art pieces or just awesome friends that are into the same type of art you’re into, then this is the site for you!

Tumblr is much more relaxed than the other social platforms, so have fun and let your inner creativity shine!

 

#3- Twitter

While it might not be popular with everyone, Twitter is a useful site to show off your work and to get noticed in search results (a little social marketing trick).  You can tweet images onto the platform and gain likes from many people!

Hashtags are a high priority here as well, so make sure to use them all the time to help you get noticed sooner! Everyone on here is really social and it moves at lightning speed, so there is always something new to chat about.  If you’re a social butterfly then Twitter is the totally perfect site for you!

 

#4- Deviantart

Deviantart is a truly unique site where art is key.  You can publish art of any style onto this platform, including personal literature, with ease. You may not get much attention at first, but if you can keep on top of your profile then people will start to notice you soon enough!

The community is very supportive and helpful, and they have an awesome core membership program which gives you more benefits than a regular member!

 

#5- Facebook

Facebook is another great social place where you can post your works of art.  ‘Facebook?  Ugh, my mom is on there!’  Okay, we know it’s super cool, but don’t knock it because not only will it improve your search results (again, a social media marketing trick we use), but your family members can help support you and extend your reach by sharing your art with people they know.

Plus, but on this site, your family members can have a much easier time finding you and you can be happy with them not know what other sites you post on! (Mommy Media Group understands the need for privacy of fan bases and certain pieces of art, even from the ones we love!)

instagram strategies
Digital Marketing, Instagram, Social Media

Top 5 Instagram Strategies for Artists and Creatives

You want to get your out there and grow your audience on Instagram, but let’s face it, you just don’t have tons of time to spare.  Here are five, quick strategies you can use to help get found and grow your followers on Instagram.

Instagram Strategy: Hashtags

Using hashtags on Instagram is an extremely useful way to find your audience and keep your work in the flow of popularity. Don’t go crazy with random hashtags, but if the hashtag fits, then include it in a list at the bottom of your post.

If you want your work out there, you’ll definitely need to keep track of what hashtags you’ve used that have performed well.

 

Instagram Strategy: Stay on Script

Define your message and stay on the script!  You should create post consistently, whether that’s daily or weekly, and make sure that it’s eye-catching and reflective of you and your work.

Ensure that your posts and photos are what your followers want to see and that it’s something they can engage with, be it via commenting or sharing with others.

Change is always interesting but you’ll never want to entirely flip the script.  If you want to mix things up a bit, try adding new things, taking out the dead old ones, and keeping the old classics going!

 

Instagram Strategy: Photo Finishes

Photos are essentially life on Instagram, so it’s critically important, of course, that you make sure you are delivering the best kinds of photos to your followers. Top notch cameras are great but aren’t required.

You can capture amazing photos with today’s smartphones and use the filters available on Instagram and other sites, like Canva, to enhance your images.  You want your photos to have personality and standout.

 

Instagram Strategy: Spread the Word

While Instagram is a wonderful website, it’s always a good idea to have more of your product spread out on several platforms.

There are many mainstream social platforms to use such as Facebook, Twitter, and Pinterest, but make sure you check out others like Deviant Art and Tumblr. Spreading your content through various platforms will give you more exposure to each platform which will help build up the popularity of your works.

 

Instagram Strategy: Community Insight

Talking to other artists who have been using Instagram for a long time is a wonderful idea. They can tell you things about the site and give you advice on how to run your page.

You can toss ideas around with these users and collab with them to make awesome new content to help grow your collective followings.

Tips for Instagram Success
Digital Marketing, Instagram

7 Tips for Using Instagram for Business

So many small businesses miss out on the opportunity of Instagram due to either their lack of understanding how the platform works or how to find and grow their audience. When it comes to uploading images to Instagram, the two main avenues are either via the app on your phone or via a social media management portal like Sprout Social or Hootsuite (note: unless you’re using one of the social media management portals, you cannot load images to Instagram via a laptop or desktop).

Let’s explore seven tips you can use immediately to grow your followers on Instagram and increase your sales leads.

 

Show Off Your Product Creatively on Instagram

Pictures and creativity are the main focus of this social platform, so you’ll want to get creative when you’re introducing your products to your audience.  The more creative your images, the more engagement you’ll receive.

To make yourself stand out, don’t just simply snap a photo of your product or someone using your services.  You’ll want the photo to stand out so if you’re a coffee shop, for example, have someone holding a cup of coffee about to drink it while sitting in your shop.  You can then use photo enhancing tools or apps, such as Canva, to add filter or captions to give your image that professional and fun final touch.  Instagram also gives you tons of filters to play with as well during the upload process.

 

Spend Time on Your Instagram Profile

Having an informational, entertaining and eye-catching profile will also be crucial in bringing in followers.

You’ll want your profile to be filled with a unique story, top of the line photo quality, and hashtags and links (both of which will help potential new followers and leads find you).  Spend 10-15 minutes looking at the profiles of your competitors to see what they are doing and use this as a launching point for your profile.

 

Grow Your Audience on Instagram Through Following

Consistent posting is important on Instagram, but so is the process of following and unfollowing users. 

You’ll want to perform a search based on hashtags or keywords to find your audience.  Another great place to find them is to check out who is following your competitors.  Posting daily keeps your account active and ensure your audience has a reason to engage with you. Make sure you like other posts too — this shows you’re active and that you’re not just about promoting yourself.

Daily posting, following, and liking of other’s posts shows your audience that you care about them and they may show off your company to their friends and family to spread more info about your business. 

 

Developing Anticipation and Awesome Offers on Instagram

Posting offers is a great way to get more followers for your Instagram account. And to keep things interesting, consider posting teaser images and news about upcoming projects and products.  You could create a daily countdown until the release of a big product, post a puzzle for your audience to solve in order to figure out something about an upcoming project, or perhaps post a collage of random photos that when put all together will make an image of your soon to be launched product.

Have fun, build excitement and anticipation and now only will your followers engage, they will be more likely to share with others, thereby expanding your reach and potential audience.

 

Review and Adjust Your Instagram Strategy

Twice a month, carve out some time to take a step back and review your Instagram’s successes and losses. Look at how many likes certain posts received and organized which is the most popular to the least popular. From that point, make a comparison between the most popular and the least and take notes on what’s different.

Once you know what your audience is responding to, you can adjust your strategy for the next few weeks of Instagram posts.

Instagram Loves Hashtags

Using hashtags on Instagram is critical when it comes to getting found and growing your audience.  Hashtags will expand your reach and get your message/posts seen by more prospects.

To find hashtags to use, check out your competitors to see what they are using.  You can also do searches to see what some of the most popular hashtags are for your industry.

 

Collaborate and Share on Instagram

Small businesses should stick together to help boost each other up. Joining up with others and developing products, promotions or simply cross-promoting together will get their followers and your followers see the potential of each of your businesses and grow both of your audiences.  

LinkedIn Marketing Tips
Digital Marketing, LinkedIn, Social Media

5 Tips for Engaging Your Audience on LinkedIn

LinkedIn is an amazing platform for spreading your messaging and sourcing prospects.  However, many small business owners are intimidated by the platform and think that it’s only beneficial for medium to large size businesses.

If you’re a B2B business, regardless of your size or geographic location, LinkedIn could provide a huge boost to your sales pipeline!  Here are five tips to help you achieve success on LinkedIn:

#1) Post Frequently

The top thing to do to keep connected to your audience on LinkedIn is to post blogs and articles rather frequently.  This can include content you’ve created as well as content you find interesting that you’ve curated from others.  There are lots of sites and apps you can use to help you find great content to curate. As long as it’s information that positions you as a thought leader and that you’ll audience will find interesting, it’s the kind of content you want to post and comment on daily.

It would be a good idea to set up a posting schedule to alert you of upcoming posts and ensure that you never miss any…your followers will appreciate it in the future!

 

#2) Create Mixed Content

People can get bored reading the same things over and over again, so spice it up sometimes!  Maybe you love doing arty things, you should challenge yourself and make a day where you try something crazy then post the video! Never made a cake before? Well grab a recipe online and try your hand at it!

Even though it’s online, it’s still all about building relationships.  Add a splash of your personality into what you’re writing; this way your audience will start to develop a personal connection with you as well as discovering that you know your stuff!

 

#3) Read Your Comments

Comments are important, so pay attention to what your audience is saying to the content you are posting.  Sure, some may be silly and have nothing to do with your business, but your fans (a.k.a. target audience) are down there in that deep dark abyss trying to reach out to you and form a connection.  Dive deep into it and engage with them!  You will discover that it’s worth it all to keep your fans happy.

Plus, through these online comments and responses, you’ll surely discover a little more about what they are interested in, which could lead to new products or service development down the road.

 

#4) Keep Improving

Continual improvement is a goal most of us have in our personal lives, but it’s also important for us to maintain the same goal in our professional life, for both yourself and your business.  To keep yourself in check, it’s important to keep track of where your weak points are just as much as your strong points. 

Check in on your LinkedIn account at least three times a week, if not daily, to make sure everything is in order and to see what your audience is saying and responding to.  It might be a good idea to keep a notebook to help you keep track of what your audience likes. But don’t limit yourself to those, feel free to throw out some of those awesome ideas you have, you never know what will hit!

 

#5-Make Yourself Rememberable

With all the noise online, you want to make an impression and stand out from the others.  Discover what it is that makes you, your services and company different from everyone else.  Create a story around it and spread the word! 

It’s important to make yourself known for something specific so that your audience can tell others about and remember who you are. Make a trademark for yourself and an attitude to go with your product.

Not sure where to start with your story?  Contact Mommy Media Group and let us help you craft a story that will tell the entire world what it is that makes your company the one they want to do business with in the future.

Digital Marketing Newsletter
Entrepreneurship, Social Media

Get Time Back Into Your Day: Outsource Your Social Media Management

As all small business owners know, if you want to compete in today’s market, you must be online and have a strong social media presence.  However, there is a huge difference between just being online and establishing an online presence – just being there won’t build your brand or garner you those coveted leads that are required for taking your business to the next level.

In order to build a true presence, you must establish goals, create a roadmap, spend time building your various pages, channels, and boards, and then tie them all together into a cohesive story that is shared with the world via your website.

And just simply having all the elements in place isn’t the final step….nope, to be truly successful you must nurture your online empire daily; interacting in two-way conversations, strengthening and building relationships with current and prospective customers.

What…did you think it would be an easy task?

Not only does it require a great deal of time for planning, but a lot of effort must also be given to performance reporting.  How do you know what you’re doing is effective?  Are you reaching the right consumers for your brand?  Are you seeing a return on your efforts?  Without continual monitoring of your social media effort, you won’t be able to make the necessary adjustments to improve the performance or be able to say, without reservation, that your efforts are successful.

The daily effort that must go into feeding your digital machine is incredibly time-consuming, which, quite frankly, is reason number one you should consider outsourcing your social media management.  Just think of all the time you could be spending connecting with consumers in person, improving your relationships with current clients and securing new clients that you would have to sacrifice in order to have a successful online presence.

Additionally, a true marketing professional understands the ins and outs of the various platforms, like as YouTube, Facebook, Twitter and Pinterest, and knows how to craft your message to perform at an optimal level on each of them.  They also stay abreast of the latest trends and services or systems changes, so they’ll always know how best to create your content and messaging to perform on Google or garner the most media attention through search engine optimization.

But what about cost?  Glad you asked!  Typically the money you budget for online marketing is more than made up for the growth those drive to your bottom line in the form of new leads and customer retention.

While you could always handle the basics of an online marketing or social media plan for your business, wouldn’t your time be better served to nurture your current and potential client base?

Contact Mommy Media Group and let us give you time back in your day.